A long time ago…I used to promote a lot of affiliate offers to my email list, and then I stopped doing it one day.
I thought to myself, why do I want to promote other people’s product, and then passed on my buyers emails to someone else’s email list. This is generally what happens nowadays, when you buy a product, it’ll usually add your email address to the seller’s email list.
Why would I want to sell out my list? I was afraid of promoting affiliate offers because I didn’t want my buyers to be on too many seller’s mailing lists. I thought in the end, I would make less money if I promote too many affiliate offers.
I then asked my good friend CJ Mollo, a super affiliate known to promote a lot of quality affiliate offers to his email lists; I asked CJ…
“Let me ask you something. Do you ever feel like you’re selling out your list by promoting other people’s products? Because when you recommend your list to buy something, they also become subscribers to the sellers they purchased from.
I’m thinking about doing more affiliate promotions to my list. But I’m getting worry about passing my subscribers around all over the place.”
Here’s CJ’s response to my question:
I actually don’t worry about losing subscribers that way.
The reason is that I’m constantly ading 100-150 new subs to my list every day.
If you are going to go the route of being an affiliate, there’s really no way around it as most vendors use Warrior Plus and JVZoo to automatically capture any buyer’s email addresses.
I haven’t noticed that it affects my income in any way.
You’ve got a good point, though.
It does seem to make more sense to promote your own original products to your list so that they don’t get out on others lists.
Another thing though, Leon, is that the way things are in the biz opp niche with the solo ads, click banking, ad swapping, etc, I think they are going to end up on lots of lists anyway and you really can’t do much about that.
The only thing you can do that makes a difference is to try and develop a relationship with your own subscribers so that if they are going to buy they would rather buy from you.
Also, I find it helps to find out about the launches beforehand and to email your list first about that launch. In other words, you can even email the day before the launch to warm them up, and then email them as soon as the launch opens so your email is the first one they get about it.
I’m able to do this a lot of the times because I have built up a reputation as a top affiliate and a lot of vendors will contact me on Facebook weeks before the launch and actually give me the product without me even asking.
Another thing I can do that most new affiliates can’t is I can actually get every product and check it out before I promote it because I’m able to get most of the big launches for free because I have done successful promos for these vendors in the past.
It helps if you can also make a video showing that you own the product yourself. In other words, if ten marketers send out the same promo but I’m the only one who has shown them that I have the product and shown them that I like it and it works, they will most likely buy from me before anyone else.
Product creation is great and all that, but as you’ll notice if you start to promote more products as an affiliate, most vendors work together in teams of 2 or 3, and even maybe 4 sometimes. It’s not unusual to see the same vendors name on a bunch of different launches at the same time. By partnering together, they are able to get more work done faster and out out products at a quicker rate.
The main reason I don’t get into creating original products is not because I don’t know how to do it, it’s because it’s just a ton of work, and as you know, if you don’t have several top affiliates promoting for you on launch day, chances are you are not going to get very far.
It’s also a time thing for me. I’m lazy lol. I like my free time. It’s easy for me to let other people do all the heavy lifting, and I just step in and spend 10-15 minutes creating an email swipe and send it out and make a few hundred bucks on launch day.
I’m satisfied with $200-$300 a day (sometimes more). Some marketers want to make $1000 a day, and that’s fine, but with that comes a lot more work. Like I said, I’m not greedy. I’d rather make $300 a day but only have to work an hour or two a day than make $100 a day but have to work 8-10 hours a day and collaborate on launches, etc.
I guess it all comes down to how much work you want to put in and how much money you want to make.
If you are after the five figure months, definitely start creating and doing heavily publicized launches and attracting top affiliates.
The cheap offers are great. My list eats it up because it’s cheap and it provides value. I promote a lot of that, but I also pepper in more expensive products 2-3 times a week. That’s how I do it.
But to answer your original question, I guess I don’t worry about my subscribers getting on other lists because no matter what you do, they will end up on other lists anyway.
Thanks CJ for revealing your affiliate email marketing strategy.
Here’s my 3 golden rules of internet marketing that I now often preach to others.
- Always be nice to your list. Build a good relationship by offering free tips and encourage replies.
- Always promote QUALITY stuff.
- Be Brave! Do not be afraid to promote affiliate offers to your list.
To make money and be successful with internet marketing, email marketing, or affiliate marketing, I have to always remember to stick to these 3 simple rules.
So the final answer to the question, should you promote affiliate offers to your email list?
Stick to the 3 simple golden rules.
How do you promote affiliate offers to your list? Care to share? Leave a comment below. Thanks!
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