Social Media Marketing was considered as the next big thing. It’s something temporary but powerful that should be taken advantage of. According to Zephoria, there are over 2.01 billion monthly active users on Facebook alone as of June 2017. Thus, the possibility that this fad would fade would be far on the horizon.

 

Using social media for marketing companies can increase brand recognition, credibility, loyalty, and opportunities to convert. Hence, according to Social Media Examiner, 97% of marketers use this tool. But with a total of 2.01 billion active users, it is almost impossible to see posts from all the pages that a user likes or follows. Most brands only get the opportunity to have 10% of their fans see their posts unless they use the paid advertising feature. The reason for this is that Facebook is now focusing on showing users posts tailor fit to their needs with the aim of better engagement and experience.

 

Business still can maximize social media without money and here’s how:

 

  • Maximize your Facebook Insights and Analytics. It isn’t just reading the data, learn and understand what each metric and number mean. The more you understand, the more you can use it to your advantage and get to know your reach.

 

  • What sample of the population like your page (men/women, age bracket). You will also get information on what kind of devices they use which you can use to optimize your content.

 

  • Analyzing these data would give the chance to find your “perfect time.” The perfect time or ideal time differs per user, but once determined, it could get the most engagement, as well as generate real engagement and organic traffic.

 

  • The “perfect time” both applied to organic and boosted/paid posts; usually these moments may be off peak hours. Off peak hours are the times in a day where fewer people are online, so there is a higher chance of people seeing your post or your ad.

 

  • Moreover, create lasting content. Other than analyzing social media data, it is important to understand what mix of content works with your audience.  It is also important to take advantage of evergreen content. This is defined as content that is relevant regardless of the time of posting. The recency of your content will also be taken into consideration by the social media system.  When was it published and the relevance of the content at present are also considered.

 

Your content may be years, months, or days old, but as soon as someone likes, comments, or shares it, then the post is still gaining momentum. A few examples of evergreen content are video tutorials, testimonials, interviews, “how to” posts, Q&As, thought pieces, industry news, and much more.

 

Facebook’s algorithm takes how the content resonates with the audience into consideration, so when thinking of creating your post ask the following questions:

 

  1. How many people have posted about the same topic on social media?
  2. How many other people engaged with similar posts?
  3. Is my target audience interested in this content?

 

Once you have answered these questions, then it is time to determine the way you convey your content. Social Media Examiner shares that image posts get the lowest traffic followed by links and text-only posts. Videos have the highest traffic generator.

 

This again is another factor that is greatly dependent on the user, thus experimenting on this would be better. The audience may not be into videos and prefer seeing images, so post a mix and match formats and track how they resonate with your audience. Once you determine the best type, then stick to that strategy.

 

You’ve created your content, and you’ve posted it at the right time. So, now let’s try to get some organic traffic other than the default timeline. You can do this by promoting your posts. You can promote posts to other groups which focus on your niche, not only will it get your post moving, but you may gain some new fans for your page.

 

You can also collaborate with other pages. You can work with pages or users in the same niche and create a project together. Perhaps you can choose complimentary pages so that your content can merge and tap twice the amount of people once the content is shared.

 

Once properly utilized, social media can be a powerful tool that enables you to create a community for your brand and increase loyalty, conversions, and sales.

 

Jessa  Camacho is part of Marketing team of Convertbetter and she has a good grasp of all the essentials of building and promoting a website. Her skills and knowledge in her field makes her prominent in the company.